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January 28, 2013 11:00 pm GMT

Brands Introduce Ads on Vine


Brands are going beyond just experimenting with Vines to using them as actual ads on Twitter.

Wheat Thins, GE and candy brand Red Vines have all run Promoted Tweets with Vine videos attached. In Wheat Thins' case, the brand spelled out the hashtag "musthavewheatthins" in Wheat Thins. The hashtag ties in with a pre-game Super Bowl spot the brand has purchased.

Just 9 hrs left people. 'RT' this tweet until San Francisco is victorious. #SF #MUSTHAVEWHEATTHINS vine.co/v/bJuMOpP6mKe— Wheat Thins (@WheatThins) January 27, 2013

GE's is the creation of a pen rendering of its logo:

Innovation starts at the drawing board. #animation #loop #magic #2013 vine.co/v/b5PUVEEE9tn—…
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More About: Advertising, ge, Twitter, Vines


Original Link: http://feeds.mashable.com/~r/Mashable/~3/nXDyVoY1uBA/

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