Target Skips Super Bowl Commercial in Favor of Mobile Game

On Feb. 3, big brands and their agencies will line up to compete for what they hope will be remembered as the best TV commercial for Super Bowl XLVII, spending tens of millions of dollars in the process. One major retailer, Target, will be sitting on the sidelines, having developed a more modest (and budget-friendly) mobile game instead.

Snack Bowl, which can be played on mobile web browsers as well as downloadable apps for iPhone and Android devices, is pretty basic. You're awarded points for tossing a carousel of branded snacks, including DiGiorno pizza and Coke Zero, to your jersey-wearing guests, who are inexplicably running across your living room one by one. Your guests move faster…
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More About: Marketing, Mobile, retail, Super Bowl, Target