Facebook Lost 1.4 Million Users. Does That Matter?

You've probably heard that "a little knowledge is a dangerous thing." It's fair to say the English poet who first wrote that wasn't thinking about social network usage data.

Still, in an age when we're bombarded with statistics, the phrase has become more appropriate than ever. And it's why you should take recent reports that Facebook lost more than a million active users with a pinch of salt.

Case in point: when Instagram's Daily Active Users seemed to drop by a quarter at the end of December, according to AppData, some commentators took it as a sign that the Terms of Service kerfuffle had driven 25% of the photo app's users away.

But as In…
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