Facebooks Graph Search: What It Means for Businesses

Facebook's Graph Search isn't just for looking up your old buddies and potential new friends, it's also designed for Business Pages.

The company gave the example of a search for "sushi restaurants that my friends have been to in Los Angeles" and TV shows my friends like. Though these are largely organic results rather than paid ads ("There are no new ad formats available today," Facebook noted on its marketer-friendly Facebook Studio blog), Sponsored Stories will show up in searches as will Sponsored Results.

Overall rankings will be based on top search suggestions including people, Pages, apps, places, groups and suggested searches. The results are also based on data shared by a…
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