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January 10, 2013 08:28 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/E_1Ej3NYLag/
Even Amid Scandal, People Will Defend Their Favorite Brands
What happens when your beloved brand runs into public relations trouble? If you're really in love with the brand, you'll stand by it, researchers say.
More About: brand marketing, branding, scandal
Original Link: http://feeds.mashable.com/~r/Mashable/~3/E_1Ej3NYLag/
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