Star Trek Into Darkness Mobile App Will Blast off During Super Bowl

Movie studio Paramount has teamed up with Qualcomm to create a new app for the upcoming film Star Trek Into Darkness. Announced at CES 2013, the app uses context-aware technologies to bring specific information to users at specific times.

When the app launches at the end of January, fans will be able to get special Star Trek Into Darkness content, such as videos, photos and wallpaper delivered directly to the mobile device.

That sort of functionality is standard fare for promotional apps for tentpole films. To kick things up a notch, the Star Trek Into Darkness app will also be able to unlock exclusive content and interactive features.

The first opportunity to unlock content will co…
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More About: CES, CES 2013, Star Trek Into Darkness