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January 8, 2013 10:22 pm GMT
Sometimes startups shut down fast, and in the case of new online scrapbooking maker Irrive, which only launched this past September, the company had barely even gotten started before closing up shop. According to CEO Steven Cohn, who sold his last startup to LivingSocial, he made the decision to quickly pivot (his word, not mine, by the way), because even though Irrive's metrics were good, the viral event of sharing a scrapbook was too infrequent an action.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PRcUufrfLik/
Will Any Photo-Sharing Startup Stick Around? Just A Few Months In, Social Photo Scrapbook Irrive Hits The Deadpool
Sometimes startups shut down fast, and in the case of new online scrapbooking maker Irrive, which only launched this past September, the company had barely even gotten started before closing up shop. According to CEO Steven Cohn, who sold his last startup to LivingSocial, he made the decision to quickly pivot (his word, not mine, by the way), because even though Irrive's metrics were good, the viral event of sharing a scrapbook was too infrequent an action.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PRcUufrfLik/
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