U.S. Mobile Ad Spending to Reach $4 Billion by End of Year, Study Says

Facebook and Twitter spent a good part of 2012 talking up their "native" mobile ad products -- and marketers, it appears, have been paying attention.

On Monday, eMarketer adjusted its end-of-year mobile advertising forecast upward, citing Facebook's mobile newsfeeds and Twitter's Promoted Products suite as driving forces.

eMarketer anticipates that mobile ad spending will hit $4 billion by year's end, up 180% from 2011 -- a substantial revision of the forecast the firm released just two months ago, which said that mobile ad spending is expected to increase 80% to $2.61 billion for the year. That figure includes a variety of ad products designed to run on phone and tablet devices, inclu…
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