Social Media Eye for the Small Business Guy: A Chicago Butcher Gets a Makeover

The following is the first in Mashable's "Social Media Eye for the Small Business Guy" series, which will look at how small businesses navigate social media marketing. If you're a social media consultant or a small business owner looking to take part in future installments, please contact us on our Mashable Business Facebook Page.

If you ever find yourself in the Bucktown section of Chicago and have a hankering for homemade sausage, then you might want to check out Sterling Goss, the kind of old-time butcher that the Food Network is always celebrating.

Until recently, though, you would pretty much have to be walking by the butcher's storefront to realize that it exists. On the Interne…
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