Jimmy Fallon Crowdsourcing Ford Super Bowl Ad on Twitter

Ford has hired Jimmy Fallon to create a 60-second Super Bowl ad for its Lincoln brand based on script suggestions it is soliciting on Twitter.

The attempt to reach out to a younger consumer comes as Lincoln has lost 63% of its sales since its 1990 peak. The effort to re-establish the brand began on Monday with a new ad that shows an actor playing Abraham Lincoln emerging from a fog. The ad then shows vintage Lincoln models along with images of Clark Gable and Dean Martin. The tie-in with the president comes as Stephen Spielberg's well-received Lincoln is playing in theaters.

For the Super Bowl, the brand has launched SteertheScript, a crowdsourcing effort that lets fans co-autho…
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