Experience the 2012 Mashable Media Summit on Storify

The trends forecasted at Mashable's Media Summit can be summed up in three words: mobile, social and native. As digital media moves from the desktop to the mobile device, new media organizations are hard-pressed to keep up with the trends and to engage audiences in increasingly more innovative ways.

Traditional organizations like NPR, Hearst Magazines and PBS spoke in the same forum as new-media trailblazers like Reddit, LinkedIn and Tumblr. Speakers discussed the challenges they face, including building a digital community while moving to monetize a brand. The event also asked how social media is influencing the world outside of the digital sphere, with one talk discussing how Twitt…
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