Want Tumblr Analytics? It Will Cost You

For the first time, brands and marketers have access to an analytics dashboard for Tumblr: Partner Union Metrics, which Tumblr named its first "preferred" analytics provider in October, has now made its product available to the public after a beta testing period with 150 companies.

Union Metrics allows users to access sharing data on individual blogs and topics, as well as identify popular contributors, curators and trends.

Such data is costly, however: Access to the company's dashboard begins at $500 per month. At that price, customers can create five user accounts to track one topic and 10 blogs. A $999-a-month plan enables tracking of up to 10 topics and 20 blogs.

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