Does Facebook Drive Sales? New Tool Helps Advertisers Find Out

Does Facebook drive sales? That's a question posed by many an online retailer active on the social network -- and one Facebook is looking to answer with a new conversion tracking tool for advertisers.

Here's how it works: Under Ads Manager, marketers can find a unique snippet of code to add to the pages on their websites -- say, the page that thanks visitors for signing up for a newsletter, or for completing an order. Every time someone who clicks over from a Facebook ad lands on one of those pages, it registers as a "conversion" in the Ads Manager console.

Until now, marketers could only track the numbers of clicks and, depending on the ad unit, app downloads their ads were ge…
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