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November 8, 2012 05:21 am GMT
Unmetric, a company that scores the social presence of brands, has launched a new tool called SatisfactionMetrics, which offers details about how companies handle customer service on Twitter.The new modules look at a brand's replies to customer tweets, then breaks them down into five common responses apologies, prompting customers to send direct messages, prompting customers to call a number, asking customers to email a specific address, or direct customers to a link. Unmetric doesn't tell you which of these strategies actually result in satisfied customers, but it's useful to see what the competition is up to the idea, Unmetric says, is to reveal "industry-wide norms" and best practices.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6kKiD7cWliU/
Unmetric Launches SatisfactionMetrics To Track How Companies Tweet At Customers
Unmetric, a company that scores the social presence of brands, has launched a new tool called SatisfactionMetrics, which offers details about how companies handle customer service on Twitter.The new modules look at a brand's replies to customer tweets, then breaks them down into five common responses apologies, prompting customers to send direct messages, prompting customers to call a number, asking customers to email a specific address, or direct customers to a link. Unmetric doesn't tell you which of these strategies actually result in satisfied customers, but it's useful to see what the competition is up to the idea, Unmetric says, is to reveal "industry-wide norms" and best practices.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6kKiD7cWliU/
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