Google Chrome Goes After Marketers With New Do Not Track Feature

If you use Google Chrome and don't want your online behavior tracked by marketers, today's your lucky day. Chrome, currently the world's most popular browser, just got an update with the much-requested "Do Not Track" feature -- which Google promised it would release earlier this year.

Do Not Track is an increasingly widespread option. (Twitter added it back in May.) Its goal is to block cookies that give marketers some idea of how you live your life on the Internet. It's generally used in aggregated data about consumer behavior, although many advertisers -- including Google itself -- use cookies to target ads to individual users.

As the company notes in a blog post, however, Do No…
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