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November 6, 2012 05:18 am GMT

Who Spent More on Online Ads This Election? [INFOGRAPHIC]


The election is finally here -- after tomorrow, the candidates' online ads that have chased you around the Internet will disappear. In review of the months spent campaigning and advertising, an infographic from ReTargeter shows exactly how much each campaign spent on online ads compared to the 2008 election. The numbers are staggering.

SEE ALSO: The 10 Most Memorable Moments of the 2012 Election Season

Overall funding for online ads grew 251% which speaks to the digital nature of this election. Barack Obama spent $52 million, in comparison to his opponent, Mitt Romney, who only spent $26.2 million.

See the infographic below for more and tell us your thoughts in the comments.

Election 2012 Digital Campaign
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More About: 2012 presidential campaign, Advertising, Politics, US, infographic


Original Link: http://feeds.mashable.com/~r/Mashable/~3/cKoO2-WoZNg/

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