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October 25, 2012 01:49 am GMT
In the conference call discussing Zynga's latest earnings report, CEO Mark Pincus acknowledged that the company has not met its own goals for growth, something he blamed on two things "game execution" and the growth of mobile.On execution, Pincus said Zynga had struggled to "maintain the historical level of engagement" in its Ville franchise of games: "We didn't create enough new heat for our players by innovating on content and features." He added that the company also failed to release enough new games to offset those declines.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IjX5UiHSD94/
Mark Pincus: Zynga Didnt Meet Growth Goals Because We Didnt Create Enough New Heat Also, Mobile
In the conference call discussing Zynga's latest earnings report, CEO Mark Pincus acknowledged that the company has not met its own goals for growth, something he blamed on two things "game execution" and the growth of mobile.On execution, Pincus said Zynga had struggled to "maintain the historical level of engagement" in its Ville franchise of games: "We didn't create enough new heat for our players by innovating on content and features." He added that the company also failed to release enough new games to offset those declines.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IjX5UiHSD94/
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