Shoppers Expected to Spend More Across More Channels During Holidays [STUDY]

Holiday shopping is about to kick into high gear, and retailers are ramping up efforts to capture sales at multiple touchpoints -- not just their stores. Google's retail team, in fact, is calling this the first "Nonline" shopping season, contending that consumers, accompanied by smartphones wherever they shop, no longer see a divide between online and offline shopping, and neither do savvy retailers.

In a survey of 1,500 consumers released Tuesday, Google found that four in five mobile and tablet owners plan to use their devices as part of holiday shopping. Forty-five percent of smartphone users will use those devices to compare prices; even more (56 percent) will do so on a tablet. S…
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