Street Campaign Trades Free Shoes for Instagram Photos

Montreal-based footwear brand Aldo staged a charming out-of-home campaign in Israel, inviting passersby to snap a photo of their shoes, upload the photo to Instagram with their shoe size and the hashtag #aldo, and ring a bell. In two minutes, a large, rolling present box then appeared, containing -- as you might have expected -- a new pair of Aldo shoes in their size.

The bell was rung more than 450 times and 500 photos were uploaded to Instagram, producing nearly 800,000 interactions.

The stunt, which was developed in collaboration with Israeli creative agency Smoyz, was reminiscent of those produced by Coca-Cola as part of its Open Happiness Project. Over the past few years, th…
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