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October 18, 2012 09:46 pm GMT
When Google announced the new $249 Chromebooks from Samsungthis morning, the big message was that these computers are "for everyone." If that sounds like a marketing slogan, well, that's exactly what it is Chrome and Apps Senior Vice President Sundar Pichai said Google is launching an ad campaign around that theme, starting with TV spots that should air tonight.This will actually be Google's first big marketing push for the Chromebook, he said. Pichai compared the situation to the launch of Chrome, where Google waited until the team felt it was "really ready for the mainstream," which meant that the first real ad campaign ran about year after Chrome first became available.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mzdYPQUNYMg/
Google To Launch For Everyone Ad Campaign Around New Chromebooks, Expands Best Buy Partnership To 500 Stores
When Google announced the new $249 Chromebooks from Samsungthis morning, the big message was that these computers are "for everyone." If that sounds like a marketing slogan, well, that's exactly what it is Chrome and Apps Senior Vice President Sundar Pichai said Google is launching an ad campaign around that theme, starting with TV spots that should air tonight.This will actually be Google's first big marketing push for the Chromebook, he said. Pichai compared the situation to the launch of Chrome, where Google waited until the team felt it was "really ready for the mainstream," which meant that the first real ad campaign ran about year after Chrome first became available.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mzdYPQUNYMg/
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