How Important Is a Mobile-Optimized Site for Your Business?

The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don't have a website optimized for mobile -- at what cost?

First, the numbers. Mobile traffic currently makes up 10% of global Internet traffic, as shown in the chart below, and next year more people will use mobile phones than PCs to get online, according to Gartner. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.

Yet many businesses have not yet optimized their websites for m…
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