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October 4, 2012 10:02 pm GMT
One of the benefits of the web is that you can eschew traditional models of distribution and talk to your customer one-on-one. In what I consider a first for ecommerce, guitar makers MacKenzie & Marr have taken this model to heart and are building handmade, unique guitars in China and shipping them out of their warehouse in Canada. We profiled them a few weeks back and they let me take one of their pieces for a test drive last week. I came away very impressed.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1FoWiUF0-6c/
Up Close With MacKenzie & Marrs Handmade, Online-Only Guitars
One of the benefits of the web is that you can eschew traditional models of distribution and talk to your customer one-on-one. In what I consider a first for ecommerce, guitar makers MacKenzie & Marr have taken this model to heart and are building handmade, unique guitars in China and shipping them out of their warehouse in Canada. We profiled them a few weeks back and they let me take one of their pieces for a test drive last week. I came away very impressed.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1FoWiUF0-6c/
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