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October 2, 2012 05:00 pm GMT

LinkedIn Allows You To Follow Key Influencers On The Network; Will Eventually Make Feature Universal

linkedinProfessional social network LinkedIn has begun allowing its members to follow companies over two years ago, giving professionals a way to easily access company updates, such as job openings, new developments and more. But the network has not allowed users to follow individuals. Today, that's changing. LinkedIn is allowing you to follow certain key influencers from a variety of sectors, who can broadcast their news, blog posts and more across the network.Currently, LinkedIn is seeing significant traffic from publishers who have embedded a LinkedIn share button on their sites. From this data, the company is seeing that people tend to gravitate towards sharing certain people's work and news. This has also been observed with LinkedIn's social news product, LinkedIn Today, says the company's executive editor of LinkedIn today, Dan Roth.

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