Some of Our Sources
- Slashdot
- Techcrunch
- Joshua Blankenship
- Smashing Apps
- Naldz Graphics
- Line 25
- 24 Ways
- Stylized Web
- Design Modo
- TechPowerUp
Help Webnuz
Referal links:
October 2, 2012 06:44 pm GMT
At Advertising Week, Google today introduced a new ad format called Lightbox, which is a standard ad unit that expands into a super-sized canvas takeover ad after a user hovers their mouse cursor over the ad. The company says that the ad will offer advertisers a way to pay only for engaged users, as advertisers will only pay when the ad is expanded, as opposed to clicked. For users, the ad is designed to minimize accidental expansions, as it requires the user to hover their mouse over the ad for two full seconds before the expansion occurs.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hhIon10Ipxw/
Google Announces New Lightbox Ad Format: Advertisers Only Pay When Users Expand The Ad
At Advertising Week, Google today introduced a new ad format called Lightbox, which is a standard ad unit that expands into a super-sized canvas takeover ad after a user hovers their mouse cursor over the ad. The company says that the ad will offer advertisers a way to pay only for engaged users, as advertisers will only pay when the ad is expanded, as opposed to clicked. For users, the ad is designed to minimize accidental expansions, as it requires the user to hover their mouse over the ad for two full seconds before the expansion occurs.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hhIon10Ipxw/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch