What Is Native Advertising? Depends Who You Ask

Like Gangnam Style, the term "native advertising" was fairly obscure until mid-August and then all of the sudden it was everywhere.

Well, not everywhere, but it seemed to be in advertising circles and blogs where various experts got to tee off on the matter. Suddenly, would-be social media gurus had a new pet term to throw around to make others feel behind the curve. But is there actually any substance behind it, or is native advertising just the latest buzzword in an industry that specializes in creating buzzwords?

The answer: It depends on who you talk to. Native advertising appears to mean different things to different people.

First, some etymology: "Native advertising" appears t…
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