What Non-Profits Can Learn From Cat Videos

We all know the Internet loves cat videos on YouTube -- but did you ever stop to think about why?

Jessica Mason of YouTube for Good did, and she says it comes down to their universal appeal.

"Cats, animals, babies, they do well on YouTube because they transcend boundaries," Mason said on stage Monday at the Social Good Summit. "They make boundaries, language, cultural barriers, irrelevant."

Non-profits can learn a lot from cat videos, but Mason distilled her take away points into three core principals: tell universal stories; engage regularly; and be surprising, original and action-packed.

Mason pointed to one of this year's most popular non-profit videos -- the image and emo…
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