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September 18, 2012 06:28 pm GMT
Don't call it electronic sell-through. Call it "Digital HD."20th Century Fox, the studio behind hits like Prometheus has got a whole new type of movie to sell you online. And while the actual product isn't that different than what you might have bought before, there are a few key differences in Fox's approach when dealing with a hip young audience and peddling its wares online.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3fMFqvK_AKY/
20th Century Fox Puts Movies Online First With A Big Push Behind Digital HD
Don't call it electronic sell-through. Call it "Digital HD."20th Century Fox, the studio behind hits like Prometheus has got a whole new type of movie to sell you online. And while the actual product isn't that different than what you might have bought before, there are a few key differences in Fox's approach when dealing with a hip young audience and peddling its wares online.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3fMFqvK_AKY/
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