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September 17, 2012 10:06 pm GMT
The closely guarded cashcow of political insiders has been released to the public: the "voter file", which stores detailed information on likely voters necessary for campaign ad targeting. Prior to its public release, political party insiders used to hoard voter file information like feudal lords, selecting who could access the database and price gouging those lucky enough to have the money. Then, last week, for-profit digital campaign firm and free information crusader, NationBuilder, released a rich database of information about potential voters.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mrFEI07vFEg/
Political Parties Lose Their Monopoly: Techno-Optimist Frees The Voter File
The closely guarded cashcow of political insiders has been released to the public: the "voter file", which stores detailed information on likely voters necessary for campaign ad targeting. Prior to its public release, political party insiders used to hoard voter file information like feudal lords, selecting who could access the database and price gouging those lucky enough to have the money. Then, last week, for-profit digital campaign firm and free information crusader, NationBuilder, released a rich database of information about potential voters.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mrFEI07vFEg/
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