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September 11, 2012 02:26 am GMT
Mobile app analytics firm Localytics is introducing a brand new marketing platform, in what seems like a natural new direction for the company, since it takes the insights they've been providing via the data they collect for app developers and provides a way to act directly upon that insight. It makes its analysis instantly actionable by providing a conversion opportunity, for instance, for a customer who's abandoned their shopping cart, or by delivering a timely message that anticipates a user's next likely move.What the new app marketing solution is meant to address is the opportunity an app developer has to talk to consumers when they have their attention not via push, email or other delayed messaging, but directly, within an app when a user's actually using it, via in-app messaging. The idea to catch a user's attention at the moment when they're on the verge of making a purchase decision, a moment Localytics can identify thanks to its existing tools for app analytics.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7CosJjjtfg8/
Localytics Raises $5.5M Series B, Launches Analytics-Linked App Marketing Platform
Mobile app analytics firm Localytics is introducing a brand new marketing platform, in what seems like a natural new direction for the company, since it takes the insights they've been providing via the data they collect for app developers and provides a way to act directly upon that insight. It makes its analysis instantly actionable by providing a conversion opportunity, for instance, for a customer who's abandoned their shopping cart, or by delivering a timely message that anticipates a user's next likely move.What the new app marketing solution is meant to address is the opportunity an app developer has to talk to consumers when they have their attention not via push, email or other delayed messaging, but directly, within an app when a user's actually using it, via in-app messaging. The idea to catch a user's attention at the moment when they're on the verge of making a purchase decision, a moment Localytics can identify thanks to its existing tools for app analytics.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7CosJjjtfg8/
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