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September 11, 2012 03:07 pm GMT
Original Link: http://vandelaydesign.com/blog/marketing/using-videos/
5 Tips to Creating Stellar Videos To Describe Your Business
Done the right way, there are few trust-building, explanatory tools as powerful as a business video, especially for businesses with particularly complex products. But, of course, a poorly produced video will have the opposite effect, making a product and business appear unprofessional or behind the times. Here are our top five tips for designing a compelling business video that describes it all.1. Plan Your Storytelling
First, clarify your purpose. Will this be a cut and dry video explaining what your product is and how it can be best be used, or are you looking to communicate a little bit more about your companys background and mission? Next, think carefully about the kind of storytelling approach youd like to take. Do you prefer a traditional storytelling structure with the description of a problem at the beginning and the discovery of a solution by the videos end, or do you want to experiment with something more structurally wacky and creative? Will you rely on case studies and anecdotes, or do a few well-chosen facts and figures say it all? Oftentimes, its best to make an abstract product or process concrete through the first-person story of fictional customer X, or through the use of a metaphor that relates directly to your audiences experiences.If youre really having trouble discerning your storys arc, choose from a range of storyboarding orscriptwriting productsto help you plan it out. In the end, it may even be worth consulting with a professional writer or editor to get it just right. The last thing you want is to discover you need a change of direction midway through a shoot.Original Link: http://vandelaydesign.com/blog/marketing/using-videos/
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