Get Retweeted by Celebs During First Social Cancer Telethon

Telethons have been streaming on American televisions for generations using the same model: Celebrities entertain while soliciting charitable donations for a worthy cause. Stand Up to Cancer is trying to change it up a bit for its third annual nationally-televised special on Friday.

Rather than simply giving callers the chance to speak with a celebrity, as is the expected tradition, Stand Up to Cancer is offering donors the opportunity to interact on Facebook, Twitter or Instagram though its Interactive Media Bank.

"The idea for the show this year, to make it different, is to put a new spin on a phone bank," Jules DiBiase, director of digital media for Stand Up to Cancer, told Ma…
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