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September 7, 2012 11:33 pm GMT
Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network's search results and the early results are impressive, according to social advertising and analytics startup Optimal.Optimal has been running Promoted Results campaigns for its own customers, but it also tracks brand activity and fan value on Facebook through its Optimal Index (viewable on the company's home page). So CEO Rob Leathern used the data to answer two questions: Do these units help advertisers target a new audience? And are they actually effective? (Spoiler: Yes and yes, at least so far.)
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/i1yElB50vHM/
Facebooks Sponsored Results Are Taking Off (According To Social Ad Startup Optimal)
Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network's search results and the early results are impressive, according to social advertising and analytics startup Optimal.Optimal has been running Promoted Results campaigns for its own customers, but it also tracks brand activity and fan value on Facebook through its Optimal Index (viewable on the company's home page). So CEO Rob Leathern used the data to answer two questions: Do these units help advertisers target a new audience? And are they actually effective? (Spoiler: Yes and yes, at least so far.)Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/i1yElB50vHM/
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