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September 1, 2012 01:20 am GMT
TinyReview was one of TechCrunch's favorite startups from the third 500 Startups Accelerator class that graduated in February. Then it was touted as an "Instagram for Reviews," allowing users to easily add text to images, and then link them to certain locations. Users could also share those photos out to various social networks, like Twitter, Tumblr, and Facebook.But a funny thing happened: The founding team realized that their users weren't just posting reviews -- they were using the app to add funny text to their pictures, which may or may not have been linked to a location or business, and create memes out of them. So the startup pivoted a little bit to go after that use case, and re-branded as TinyPost.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/U42sy4Ka-Lo/
500 Startups Accelerator Alum Tiny Review Becomes Tiny Post, Adds New Fonts And Filters
TinyReview was one of TechCrunch's favorite startups from the third 500 Startups Accelerator class that graduated in February. Then it was touted as an "Instagram for Reviews," allowing users to easily add text to images, and then link them to certain locations. Users could also share those photos out to various social networks, like Twitter, Tumblr, and Facebook.But a funny thing happened: The founding team realized that their users weren't just posting reviews -- they were using the app to add funny text to their pictures, which may or may not have been linked to a location or business, and create memes out of them. So the startup pivoted a little bit to go after that use case, and re-branded as TinyPost.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/U42sy4Ka-Lo/
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