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August 29, 2012 08:42 pm GMT
Location analytics startup Placed plans to expand its customer base beyond native app developers today by launching support for mobile websites.Placed is supposed to help mobile publishers understand the location context of their users specifically kinds of businesses they're near. If you've ever tried to use a consumer location service like Foursquare, you've probably seen some wildly inaccurate guesses about where you are. To fix that, founder and CEO David Shim tells me the company takes licensed and open source location data, then "we built a model to clean up that raw location data" to accurately tie a range of latitude/longitude coordinates to a specific business.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Q_73bdx4NUk/
Placed Expands Its Location Analytics Tools To Include Mobile Websites
Location analytics startup Placed plans to expand its customer base beyond native app developers today by launching support for mobile websites.Placed is supposed to help mobile publishers understand the location context of their users specifically kinds of businesses they're near. If you've ever tried to use a consumer location service like Foursquare, you've probably seen some wildly inaccurate guesses about where you are. To fix that, founder and CEO David Shim tells me the company takes licensed and open source location data, then "we built a model to clean up that raw location data" to accurately tie a range of latitude/longitude coordinates to a specific business.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Q_73bdx4NUk/
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