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August 25, 2012 10:57 pm GMT
Facebook Exchange could pull in a wealth of new advertising dollars by letting businesses retarget ads at Facebook users who've visited their websites, and now I'm learned and confirmed that the first Exchange ads are now running, and Facebook has nearly doubled the companies with access to the program. A source close to the program tells me "initial results are good, they're going very, very well."10 weeks ago Facebook announced Exchange, which brings the first cookie-based retargeted ads to its site -- a format common around the web but that Facebook must handle delicately because of privacy implications. The expansion and comments from Sheryl Sandberg showFacebook has high hopes that Exchange will bolster its bottom line.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7VxYq4buMDw/
Facebooks New Retargeted Ads Performing Very Well, Adds Partners To Run Them
Facebook Exchange could pull in a wealth of new advertising dollars by letting businesses retarget ads at Facebook users who've visited their websites, and now I'm learned and confirmed that the first Exchange ads are now running, and Facebook has nearly doubled the companies with access to the program. A source close to the program tells me "initial results are good, they're going very, very well."10 weeks ago Facebook announced Exchange, which brings the first cookie-based retargeted ads to its site -- a format common around the web but that Facebook must handle delicately because of privacy implications. The expansion and comments from Sheryl Sandberg showFacebook has high hopes that Exchange will bolster its bottom line.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7VxYq4buMDw/
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