How a Zuckerberg Endorsement Changed This Startup in Minutes

When Mark Zuckerberg makes an app endorsement on his Facebook Timeline, the people listen.

When the Facebook CEO posted a message on his page Sunday night that he updated his grilling app iGrill --- which helps keep track of food temperatures when cooking -- it completely crashed iGrill's servers. In fact, the iGrill website typically gets 70,000 hits a month, but last night, it was bringing in about 1,000 a minute.

"I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world," Zuckerberg wrote. "Awesome. I'm making a Fred's steak."

To accompany the app, iGrill thermometer ($79.95) goes…
Continue reading...

More About: Business, Facebook, Marketing, Startups, apps, mark zuckerberg, trending