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August 13, 2012 06:00 pm GMT
Very few advertisers are able to take advantage of the ability to reach viewers on multiple screens. In the days leading up to and during ESPN's X Games in Los Angeles, Tremor Video showed how it was done, with a four-screen ad campaign for video camera maker GoPro.GoPro's campaign ran from June 26 through July 1, in effect trying to build up anticipation among fans during ESPN's X Games. As a big sponsor and advocate of the kind of action sports that take place during the games, GoPro saw an opportunity to show its cameras in action. So in addition to its usual TV ads, the company ran a bunch of online video ads featuring raw footage shot from GoPro cameras during practice sessions before the games.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/16L_PfdY0jY/
Ads Everywhere! Tremor Video Runs Four-Screen Ad Campaign For GoPro
Very few advertisers are able to take advantage of the ability to reach viewers on multiple screens. In the days leading up to and during ESPN's X Games in Los Angeles, Tremor Video showed how it was done, with a four-screen ad campaign for video camera maker GoPro.GoPro's campaign ran from June 26 through July 1, in effect trying to build up anticipation among fans during ESPN's X Games. As a big sponsor and advocate of the kind of action sports that take place during the games, GoPro saw an opportunity to show its cameras in action. So in addition to its usual TV ads, the company ran a bunch of online video ads featuring raw footage shot from GoPro cameras during practice sessions before the games.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/16L_PfdY0jY/
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