Made to Measure

Allen Tan:

So if static templates are too limiting, but per-piece art direction is too costly, how else can we make scalable, sustainable digital publications that are beautiful and accessible? To find a middle path, we can take a cue from the art of the tailor.

I totally agree that the future of good design on digital publishing is somewhere in that middle ground. Art direction "lite", perhaps. And maybe with a bit of automation.

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Made to Measure is a post from CSS-Tricks