Facebook Stats Reveal Men Most Interested in Mars Rover Landing

As space enthusiasts worldwide tuned in online to watch and follow the historic landing of the NASA rover Curiosity on Mars earlier this week, Facebook found that men were significantly more interested in the event than females.

Although Facebook didn't provide percentages for the male to female ratio, it said men ranked 6.08 on a buzz scale of one to 10, compared to an overall score for women of 4.76.

Using a tool called the Talk Meter, Facebook examined how much buzz the Mars landing generated across the social network and noted trends in age, demographic and location. It tracked search terms such as "Curiosity" and "Mars" and conducted searches during the time period that the r…
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