Should Your Small Business Be on Google+?

Google+, which recently celebrated its first anniversary, has gained a reputation as a desolate wasteland of a social network. Google has fought back, claiming an ever-growing userbase (75 million daily active users today) but the calculation methods are sketchy at best.

Given the platform's lack of popularity, should you bother maintaining a Google+ presence for your small business? Absolutely.

Why? There are two reasons, says Jacob Smith, digital marketing specialist for Zumba Fitness.

First, Google+ integrates with all of Google's other extremely popular public-facing services: search, Google Places, Google Maps and so on. Any business on Google+ will likely see an S…
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