Facebooks Not the Only One Struggling With Mobile Advertising

Considering all the attention it gets, mobile advertising is still a pipsqueak in the industry, accounting for just $1.6 billion globally in 2011.

Compare that to the overall $498 billion global ad market and you might wonder what all the fuss is about. Even newspaper revenues, which hit their lowest mark in 60 years in 2011 were 129 times higher than those for mobile. True, mobile advertising is a fast-growing category -- that 2011 figure is triple what it was in 2009 -- but even if the category nearly doubles, as it's projected to do by 2014, we're still talking about a $3 billion market.

At the moment, though, the mobile advertising segment is known for its destructive power -- it's…
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