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July 27, 2012 01:17 am GMT
Facebook founder Mark Zuckerberg broke out how one of the company's key new products is doing during the company's first earnings call today. Sponsored Stories ads, which are advertiser actions (like posting a photo) that appear in the news feed, are getting "early results that are encouraging."The product, which has slowly rolled out over the last half- year or so, are on a $1 million a day run-rate, around half of which is mobile. "Sponsored stories and newsfeed are the cornerstone of our mobile monetization strategy," chief operating officer Sheryl Sandberg added.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/O57GZMf5N_Q/
Facebooks Sponsored Stories Ads On $1 Million Daily Run-Rate, Half From Mobile
Facebook founder Mark Zuckerberg broke out how one of the company's key new products is doing during the company's first earnings call today. Sponsored Stories ads, which are advertiser actions (like posting a photo) that appear in the news feed, are getting "early results that are encouraging."The product, which has slowly rolled out over the last half- year or so, are on a $1 million a day run-rate, around half of which is mobile. "Sponsored stories and newsfeed are the cornerstone of our mobile monetization strategy," chief operating officer Sheryl Sandberg added.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/O57GZMf5N_Q/
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