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July 26, 2012 10:35 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9zL8R2gxWT4/
Pop-Up Pantry, A New Subscription Club For Food Lovers, Lands $1.7M From GRP, Crosscut
If you're anything like me, your mood is directly proportional to the amount of food in your stomach. And when that food is terrific (and maybe even healthy, too), well life is grand. Yet, for a food-centric culture, we don't give ourselves a lot of options. If you happen to work long hours, often by the time you get around to eating, restaurants are closed -- or you're exhausted and not particularly excited by the prospect of cooking, for yourself or the family. McDonald's doesn't always seem like a good choice. Or maybe you live in what is known as a "food desert," or a location that isn't exactly brimming with healthy, affordable options. Pop-Up Pantry has your back. The Los Angeles-based startup is a new subscription club for food lovers that aims to let you bring the restaurant experience home with you. In other words, Pop-Up offers quality, three-course dinners crafted by top chefs via delivery for the same price one would pay for takeout. It's like a wine-of-the-month club but for high-end dinners that are actually affordable, says co-founder David Hauslaib.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9zL8R2gxWT4/
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