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July 18, 2012 07:00 pm GMT
You may remember StartApp from their September 2011 launch, or perhaps from the $4 million the company raised in March. But today, 10 months after the initial launch, StartApp is back with the news that its search monetization software has been downloaded more than 150 million times on Android. The company has said that around 4,000 live apps in the Google Play store are using its platform, with approximately 1.25 million daily SDK installs. If you're not already familiar with it, StartApp is basically a platform that lets developers bundle in a search portal with their app, meaning the user not only installs the Herp Derp app but they install a little search icon controlled by StartApp. Developers then receive a cut of the revenue generated by the search, though the user has every right to delete the icon immediately.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FqL7ofD6VV0/
StartApps Mobile Search Monetization Platform For Android Surpasses 150 Million Downloads
You may remember StartApp from their September 2011 launch, or perhaps from the $4 million the company raised in March. But today, 10 months after the initial launch, StartApp is back with the news that its search monetization software has been downloaded more than 150 million times on Android. The company has said that around 4,000 live apps in the Google Play store are using its platform, with approximately 1.25 million daily SDK installs. If you're not already familiar with it, StartApp is basically a platform that lets developers bundle in a search portal with their app, meaning the user not only installs the Herp Derp app but they install a little search icon controlled by StartApp. Developers then receive a cut of the revenue generated by the search, though the user has every right to delete the icon immediately. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FqL7ofD6VV0/
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