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July 16, 2012 04:30 pm GMT
Musicians are looking for new ways to make their shows more interactive and to connect with fans. And Sonic Notify thinks it's got just the technology to do so. With that in mind, the startup raised $4.25 million and has struck a partnership with Interscope Records, which will make its technology more widely available to musicians on that label.Sonic Notify uses soundwaves which are inaudible to the human ear to transmit signals to mobile apps that have its technology embedded. Once those soundwaves are picked up, however, apps with the technology enabled can send push notifications and transmit other multimedia content to users. Sonic Notify isn't the only tech company aiming let users to unlock new features and interactivity using sound -- but unlike Shazam and others, users don't actually have to explicitly open up an app or really do anything for the signal to work.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QxY7H8kSq9w/
Sonic Notify Raises $4.25 Million, Partners With Interscope To Deliver Interactivity To Mobile Apps
Musicians are looking for new ways to make their shows more interactive and to connect with fans. And Sonic Notify thinks it's got just the technology to do so. With that in mind, the startup raised $4.25 million and has struck a partnership with Interscope Records, which will make its technology more widely available to musicians on that label.Sonic Notify uses soundwaves which are inaudible to the human ear to transmit signals to mobile apps that have its technology embedded. Once those soundwaves are picked up, however, apps with the technology enabled can send push notifications and transmit other multimedia content to users. Sonic Notify isn't the only tech company aiming let users to unlock new features and interactivity using sound -- but unlike Shazam and others, users don't actually have to explicitly open up an app or really do anything for the signal to work.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QxY7H8kSq9w/
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