Univision Amps Up Awards Show With Social TV Blitz

Spanish-language television network Univision is enticing viewers to light up the web on July 19 for its superhero-themed Youth Awards show with an onslaught of social TV initiatives.

Dubbed Premios Juventud, the show honors Hispanic celebrities and offers several ways for fans' online activity to be featured on the live broadcast, affect who wins or see what's happening behind the scenes.

"What we've done, which some of the other awards shows haven't, is let the fans be part of the content part of show itself," David Beck, Univision's VP and general manager of social media, tells Mashable.

The July 19 social blitz begins on the blue carpet, the show's equivalent of the red c…
Continue reading...

More About: Entertainment, Music, TV, celebrities, social tv, univision