What the Gaming Industry Knows About Digital Intelligence

Analytics have been around for more than 20 years now, and yet the demand for analytics has never been greater. The problem is the traditional analytics approach was not designed or intended to handle the breadth of channels, devices, volume, and speed that fuel todays digital interactions.

That's why the industry must take an evolutionary step forward. At our firm we believe the answer may be digital intelligence. Digital intelligence essentially supports the collection and management of digital marketing and business data across all channels, and makes that data available to analytics applications.

SEE ALSO: The Game Mechanics of Customer Loyalty

Digital intelligence is a…
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