What Googles Penguin Algorithm Means for Your Business

Theres been a lot of talk about zoo animals recently. Ever since Google started naming its algorithm updates after furry black and white creatures, weve been inundated with talks of pandas and penguins, and how theyre taking down websites one ranking at a time.

Google changes its algorithm about 500 times a year. Most changes are minor, but every couple of months, a major update happens that gets people talking because of the impact it has on ranking results. The two most recent algorithm changes are:

Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or dupl…
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