An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
Some of Our Sources
- Slashdot
- Joshua Blankenship
- The Logo Smith
- Abduzeedo
- Inspiredology
- Noupe
- My Ink Blog
- Line 25
- Specky Boy
- Hashedout
Help Webnuz
Referal links:
July 3, 2012 05:00 pm GMT
LiveRail provides an ad serving platform used by a number of premium video publishers to insert ads into their content. The LiveRail for Publishers platform is designed to provide targeting and yield optimization capabilities, as well as campaign management and real-time analytics.That's all pretty standard fare for publishers, and so LiveRail is trying to sweeten the deal, with a new offering that will give them more control over inventory they sell through private exchanges or real-time bidding platforms. The product, called Checkpoint, will let publishers choose which ads are delivered -- or not -- and allow them to block unwanted ads before being served to viewers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9W1i4cxOCkc/
Online Video Ad Startup LiveRail Introduces Checkpoint To Let Publishers Block Unwanted Ads
LiveRail provides an ad serving platform used by a number of premium video publishers to insert ads into their content. The LiveRail for Publishers platform is designed to provide targeting and yield optimization capabilities, as well as campaign management and real-time analytics.That's all pretty standard fare for publishers, and so LiveRail is trying to sweeten the deal, with a new offering that will give them more control over inventory they sell through private exchanges or real-time bidding platforms. The product, called Checkpoint, will let publishers choose which ads are delivered -- or not -- and allow them to block unwanted ads before being served to viewers. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9W1i4cxOCkc/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch