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June 26, 2012 05:11 pm GMT
Last week'sannouncement from Facebookabout the new ability for app developers to integrate a hidden, built-in "like" button in their mobile applications seemed to fly under the radar. Not that it wasn't duly covered by tech press: it was. But the deeper implications seemed to have been summed up under the banner of "this is great news for app developers"-type sentiment. It is, of course. App developers who can smartly leverage Facebook integration can achieve impressive growth, even if it's a bit manufactured at times. But more importantly, the move is great for Facebook. It has managed to introduce a toolkit that allows developers to weave Facebook's data collection capabilities deep into thefabric of the future Internet- that is, the world of mobile apps.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9B1asiddFfg/
Facebooks Hidden Like Isnt Just Good For Mobile Developers, Its Good For Facebook
Last week'sannouncement from Facebookabout the new ability for app developers to integrate a hidden, built-in "like" button in their mobile applications seemed to fly under the radar. Not that it wasn't duly covered by tech press: it was. But the deeper implications seemed to have been summed up under the banner of "this is great news for app developers"-type sentiment. It is, of course. App developers who can smartly leverage Facebook integration can achieve impressive growth, even if it's a bit manufactured at times. But more importantly, the move is great for Facebook. It has managed to introduce a toolkit that allows developers to weave Facebook's data collection capabilities deep into thefabric of the future Internet- that is, the world of mobile apps.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9B1asiddFfg/
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